In December 2018, we launched a new dessert—Sweet Rolls. From the first week onwards, they have maintained their number one spot in their category in terms of sales, and they are still in that position to this day. In the space of six months, 400 thousand customers have tried our rolls, having spent more than $ 900,000 (57 million rubles) on them. Today, Sweet Rolls generate a quarter of all dessert revenue. Thanks to this product, sales in the whole dessert category have risen by more than 15%.